Your ears collect sound, but it’s your brain that actually understands it.
Good hearing helps your brain stay fit throughout your life—and helps avoid many
other health problems. This means that hearing health is brain health.
That is why Oticon developed BrainHearing™ technology for hearing aids.
Sound travels from your ears to your brain’s hearing centre, where there are two subsystems: The orient subsystem and the focus subsystem. These constantly work together to help you understand the sound scene around you.
1: The orient subsystem constantly scans your surroundings to create a full overview of the sound scene.
2: The focus subsystem helps you select which sounds to listen to and which sounds to switch your attention to—while the irrelevant sounds are filtered out.
From here, sound is used by other brain centres including for memory and emotions.
With hearing loss, there isn’t enough sound information coming to your brain from your ears, or the quality of that information is too low.
This makes it much harder for the brain to orient itself in your surroundings—which then makes it harder to focus on what’s important. It affects all the different parts of your brain that make sense of your surroundings. They all have to work harder.
This leaves fewer mental resources for other things like remembering.
Missing sound information makes it especially hard in situations like cafes and family gatherings where lots of people are talking.
The brain has to work harder to recognize sounds from incomplete sound information while filling in the gaps by remembering and guessing.
With less mental capacity left over for other things, it becomes harder for all the different parts of your brain that also make sense of your life.
Oticon hearing aids give your brain access to the full sound scene—to support your brain in working more effectively.
Oticon hearing aids help to ensure your brain receives the quality sound information it needs to remain healthy.
We call this unique approach BrainHearing, and it is what makes Oticon hearing aids unique.